8/15/2023 0 Comments Usps political mailingsWhile they are more mobile than older voters, they are sufficiently anchored to an address - 91% will be living at the same address that is on their voter registration on Election Day. It’s placed on kitchen tables, desks and counters, ready to be picked up and read again.Īnd yes, this includes millennials. Unlike a 30-second TV spot, mail lingers. Eighty-six percent of voters check their mailboxes at least five times per week, and 79% of heads of households sort mail at their first opportunity. The information in your direct mailing goes a long way. Take the case of Beth Bernstein, a Democratic candidate for the South Carolina House District 78, as summarized by the USPS. Fifty-five percent of voters say mail has helped them decide how to vote. In crowded fields, good marketing can have a big impact. It’s a channel that voters trust more than any other. It is the most credible form of political outreach, with 68% of survey responders ranking it as one of the most credible sources. In the case of political mail, the call to action is a vote for your candidate.ĭirect mail’s effectiveness in campaigns runs deep. Good direct mailpieces help cut through noise, capture attention, and compel the recipient to action. Nearly half of voters find mail had an impact on their voting decision.Mail is considered a highly persuasive form of political outreach.Mail is considered the most credible source of political outreach.However, direct mail helps create a powerful path to the ballot box, as outlined in this USPS ® and American Association of Political Consultants study. The study shows that: Political budgets can be tight, and it may be tempting to dedicate your dollars to digital. Why Direct Mail is an Essential Part of Your Political Campaign Download our guide and learn how to captivate your audience using art and science. How you communicate with donors can have a big impact on how they respond to your fundraiser. Download Tension’s Guide: Maximizing Donor Communications Additionally, using a QR code, variable printing and PURLs are easy methods to use technology to amplify or personalize your candidate’s position. Actions like listing your candidate’s website and providing helpful information about how, when and where to vote are key components of a winning campaign. Lastly, we discuss what to include in your political mailings to get the voter to cross the digital divide and visit your website for more information. Women, millennials, swing voters and baby boomers each have identifying characteristics that you can use to target your political mailing and leverage your marketing dollars successfully. Next, you can dig deeply into whom to target, and the power of using geographic and demographic targeting. Lastly, it can help explain why digital ads elicit higher responses when preceded by physical ads. It is also more motivating and persuasive. For example, why direct mail is easier to understand and why it is more memorable than digital media. It can help us understand why political direct mail can be more impactful than other marketing mediums. Neuromarketing is a specific kind of neuroscience that combines the study of the human brain with marketing techniques. Neuroscience is a broad term that covers the scientific study of the brain and the nervous system. And while direct mail is considered a powerful tool of integrated marketers across industries, in the case of political campaigns, it can amplify your message and propel your candidate to victory.Ĭlick here to move to how political mail works, namely, neuroscience. Political postcards and other mailers are considered credible, persuasive and impactful. In this section, we discuss why political mail is an essential part of your campaign. There are a number of ways to win with political mail, even in today’s digital age. Political Direct Mail Turn that Glance into a Vote The Postal Service’s dedicated political mail website, Deliver the Win™, gives a comprehensive overview about using direct mail this blog highlights key points. Lightweight Packaging & Fulfilment Envelopesĭirect mail delivers your message with an impact that adds up on Election Day.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |